This Privacy Policy explains how Bluuid (“we”, “us”, “our”) collects, uses, and protects personal data in connection with our website at bluuid.com and our AdBlue® supply services. We are committed to handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Bluuid is an AdBlue® distribution business serving commercial fleet operators and off-highway users across Southern England. Our contact email is hello@bluuid.com.
Company registration: [To be added on incorporation]
ICO registration: [To be added on registration]
We collect personal data only when you provide it to us directly. This happens primarily through our website enquiry and quote forms, and through any subsequent correspondence. The data we collect may include:
We do not collect special category data, and we do not use automated decision-making or profiling.
We use your personal data to respond to your enquiry or quote request, to provide and manage our AdBlue® supply services, to send service-related communications such as delivery schedules and replenishment notices, and to maintain records required for our business operations. We do not use your data for unsolicited marketing without your consent.
Where you submit an enquiry or request a quote, we process your data on the basis of legitimate interests — specifically, our interest in responding to your request and developing a business relationship. Where we enter into a supply agreement with you, processing is necessary for the performance of that contract. We will rely on your consent where we ask for it explicitly.
Enquiry data where no contract follows is held for up to 12 months. Data relating to active or past supply agreements is retained for 7 years in line with standard accounting and legal record-keeping requirements. We will delete your data sooner if you request it and we have no legal obligation to retain it.
We do not sell or rent your personal data. We may share data with our logistics and supply partners where necessary to fulfil a delivery, and with the cloud-based business tools we use to operate our services (such as our CRM and email platforms). Any third parties we work with are required to handle your data securely and in accordance with applicable data protection law.
Under UK GDPR you have the right to access the personal data we hold about you, to request correction of inaccurate data, to request erasure in certain circumstances, to object to processing based on legitimate interests, and to request that we restrict processing while a dispute is resolved. To exercise any of these rights, please contact us at hello@bluuid.com. We will respond within one calendar month.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Our website uses only technically essential cookies required for the site to function. We do not use tracking, analytics, or advertising cookies.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their own privacy notices.
We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. We recommend checking back periodically.
For any questions about this Privacy Policy or how we handle your personal data, please email hello@bluuid.com.