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Total cost of ownership

The per-litre price is only part of the picture.

Factor in management time, reactive-supply incidents and commodity price exposure — and the managed-service model often costs less overall, not more.

Step 1

How do you currently buy AdBlue®?

Select your current supply method to estimate your potential saving.

Step 2

How many do you go through?

20 jugs per month
5 200

Estimated annual saving with Bluuid

£0

Based on your current setup

Per litre £0.74 saved per litre vs retail jugs
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* Estimate based on typical retail pricing for your current supply method. Actual saving depends on your specific supplier rate.

⚡ At your volume — upgrade

£0

potential annual saving with a dedicated Bluuid tank

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Why the true cost is higher than the label

Three costs most SME fleets don’t track.

⏱

Management time

Ordering, chasing deliveries, checking stock, logging invoices. An unmanaged supply arrangement typically costs an SME owner 15–25 hours a year in AdBlue® administration — at owner rates, that’s real money that never appears on the product invoice.

🚨

Reactive supply incidents

Running low without warning means emergency surcharges, driver downtime and — at worst — a vehicle off the road because a Euro 6 engine won’t run below SCR threshold. A single unplanned incident typically costs hundreds of pounds once delivery premiums and driver time are counted.

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Commodity price exposure

AdBlue® is a natural gas derivative. Wholesale prices can move sharply when energy markets are disrupted — as the UK experienced when a supply crisis cut European urea production and sent prices to a multiple of their normal level within weeks. Spot buyers absorb the full impact. Managed accounts have price certainty.

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